ALPHABET CITY WINE CO. IS OPEN FOR BUSINESS! 100 AVE. C (212-505-WINE)


Yes my friends I have been out of commission for quite some time now. A month? Two months? Bacchus only knows. I have sorely missed writing about wine and geeking out about different areas of the world and their connection to the good juice. I must say that in my time of absence I have tasted hundreds of wines and wanted to write about most of them. Well my fellow readers whether few or plenty I will be writing about them very soon. I am not trying to blow my own horn and saying in a very aristocratic manor with my nose in the air, “ Oh, yes, I tasted soooooo many wines I just don’t know how talk of them all.” No. I have tasted all of these wines so that myself, and my two partners in crime could find that beautiful balance of price and quality. Which brings me to the main reason for my forced hiatus. Alphabet City Wine Co. (212-505-WINE) is officially open for business.
I can’t express in words how exciting this is for me. I have been writing about great wines under twenty bucks for two years now and have always thought of how cool it would be to take that model and put into a retail atmosphere. Well, we did it. It all began in May when David and I decided one night while kicking back at In Vino to go for it. The idea was a little wine shop in the East Village that offers very good wine with most of the inventory being in the ten to twenty dollar price-range. Sure we would have some high-end vino but we pay rent in the neighborhood too and know that to have a place where you can buy a bottle of wine for nine bucks and walk home confident that when you pop it you will happy with the result is golden. No need to walk all the way up to T.J.’s. And I mean walk. Alphabet City is not close to a lot of trains so it’s all about one foot in front of the other.
So this is where we began. We started the long and sometimes grueling process of applying for a wine license and finding a location. The fervor was contagious and another employee of In Vino, Angus caught the bug and decided to throw in for the greater good of wine for the people. Together we found spaces and lost spaces. We measured out distances and scoped out competition. We paid lawyers and signed papers. We finally found a location at 100 Ave C between 6th and 7th Streets that was just down-right perfect and sat on as quickly as possible; all the while tasting wine for the future. We finally grabbed our license four months, or so, later just as construction was being completed and everything started falling into place.
Not really knowing when to open we started ordering wines like mad and just sat in awe in our new shop watching all this wine from around the globe coming in. I can’t tell you how exciting it was. I have been buying strictly Italian wine for almost four years now and here I am in our new wine shop about to get intimate with the buying practices of wine from everywhere. I have my own inventory to write about. Every single one of the wines in our shop we have tasted and can talk about. Before all of this when I was scouring shops for great wine to write about the wine on our shelves are those bottles I would purchase, research, pop, pour, swirl, sip and ponder.
So the wine came in and the three of us looked at each other and said…why not open tomorrow! We were so excited that we just threw everything up on the shelves wrote Alphabet City Wine Co. on the window (our sign is still being made) with a used-car-lot marker that actually has received enough compliments that I think we are going to keep it, threw up the gate, unlocked the door and said welcome Alphabet City to your new neighborhood wine shop.
I shouldn’t go on too long because I want to give a quick run down of what we are about and then sign off so I can start researching and writing about what changed my mind about malbec.
Alphabet City Wine Co. is a wine Shop in the heart of the East Village that is welcoming and engaging. It has an air of interactivity to it. When you walk in you are greeted with a smile and a hello. This doesn’t happen often enough in NYC wine shops. No question is a stupid one because we are just humble wine geeks with a need to help people along their journey of getting to know wine. If you want to know if merlot is red or white we will tell you with a smile that it is a wonderful red varietal or grape originally used a blending varietal in French Bordeaux and has since made a name for itself across the globe being very prominent in California. And if that is all you need to know to buy a wine that’s great. But you want to know more we will be happy to tell you why merlot is a workhorse in the wine industry and how the film Sideways reduced the sales the wine by 15% last year. We have wines from all around the world with a good East Village price range showing most of our selection in the ten to twenty-dollar range. We have a couple of high-end bottles we just couldn’t do without and we have a couple of bottles under ten bucks that were just damn good and solid for the price. We are open Tuesday, Wednesday and Thursday from 12pm-10pm. On Friday and Saturday we are open from 12pm-11pm and on Sunday from 1pm-8: 30pm. For now we are closed on Mondays but soon we will open seven days a week.
We also do tastings on Tuesdays and Saturdays, which I can’t wait for. I can’t wait to ramble on about wine while people are sipping. It’s like a live blog post! Oh and we offer 10% discounts on full case purchases and 5% on half case purchases.
So if you dig wine and you want to shop at a place that has total lack of pretense and works to establish relationships the customers and their palates come on in and visit the wine monks at Alphabet City Wine CO. (212-505-WINE). Yes it actually spells wine. Cheers!

Advertisements

6 responses to this post.

  1. Posted by Eddie H. on December 13, 2007 at 1:32 am

    Congrats on opening the store! I’ll definitely check it out soon.

    Reply

  2. Posted by EVWG on December 14, 2007 at 2:44 am

    Thanks for poppin buy man. I look forward to helping you find the best wine for your palate on the night or day you come in.

    EvWg

    Reply

  3. Posted by Jesse on December 19, 2007 at 4:03 pm

    Congratulations on the new store! I’ll be in soon for some xmas shopping!

    Reply

  4. Posted by Victoria on December 28, 2007 at 4:30 am

    Wow, you were in the process of getting the license when I saw you in September and now you are finally open! Congratulations! I am very jealous of all the fun you are going to have. If we head over to New York for US Open next summer we will definitley stop by and say hello and pick up some of the good stuff. I hope you ship!

    The best of luck to you in your new venture!

    Cheers! Victoria

    Reply

  5. Posted by Anonymous on December 28, 2007 at 11:40 pm

    I have been traveling so much but I will make a point of visiting the officially opened store next week. Happy New Year and all the best in this new venture too!

    Terry aka Mr. mondosapore

    …who has, by the way, a groupie. Stop by Otto on Jan 9 for her crunk coronation

    Reply

  6. Posted by EVWG on December 30, 2007 at 3:18 pm

    Thanks everyone for commenting. After the new year I am going to be systematically rolling through my inventory wine by wine. It’s like I have a room of vino to blog. Victoria hope to see you and your husband for the next US Open and Terry glad to see your travels were safe hiope to see you at the shop soon. Thanks for popping by and I will back in the sphere after the new year. See y’all in 2008.

    EvWg

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: